We have all heard about Brand Values and Brand Beliefs, but trying to pin them down to a succinct definition is tricky, as there is plenty of overlap. This week I will be explaining what they are, breaking down why they are important for your business and will be helping you to clarify your own quickly and easily.
Last week I talked about the significance of your Brand Story and broke down how to write it in a way that would resonate with your customers and clients. This week I'll be discussing why it is important to clarify your Brand Personality and will be providing instructions and a worksheet to help you to do it easily and accurately.
In order to create a Brand that will be successful as a business and that resonates with your customers, you will need to establish a few things early on: Who are those services for? What services are you providing? Why should they choose you?
Without first clarifying this, it is hard to be specific and build resonance as your offering will be to generic and ultimately forgettable. This week I will be dealing with how to choose your target market.
A vital component of a strong Brand is it's Brand Story and in order to build yours properly, it's important to know how to write a compelling one.
Your Brand Story is completely unique to you and is what your potential customers will be able to relate to. When they feel this connection and kinship with you, they will form a stronger bond with you and your brand.
Around this time of the year, I get loads of emails asking for help getting jobs. Many are graduating from University, looking to move jobs and make the jump from part-time hobby to full-time career. None of these things are easy, but there are recurring themes regarding how to go about it if you want to be successful.
I wanted to share an email I recently received along with my response as I believe it will help more than the person it was intended for.
One of the most effective ways to grow your Brand is using Instagram influencers. If you're getting started there are lots of questions: Who do I choose? How do I determine if they have an engaged audience? Does size matter? How much will they charge? What do I ask for? How can I check the effectiveness of the promotion?
Don't worry, I covered everything for you in this article!
People spend an enormous amount of time on Facebook, Instagram and Youtube following and watching people they admire and respect, so you need to be thinking about using influencers to raise awareness of your brand. Let Ferris Bueller show you how to use word of mouth promotion to build your reputation.
It’s time to begin thinking about your brand beyond your logo and start giving customers stories to take away, experiences that they want to share. Get them talking about you and your brand to help spread awareness of what you do.
We all know and love unique brands, both large and small for very specific reasons, we choose them over their rivals and often remain very loyal to them for many years. But why?
Something about what they do, the service they provide or the people behind the brand, resonates with us and being associated with or supporting them, we feel better about ourselves.
This all stems from their 'Why'. Let me help you find yours.
Everyone loves to be given a gift, even more so when it’s a surprise!
This is possibly my favourite way to surprise and delight customers, however, there is a subtle science to getting it right. Too much and it makes the person receiving the gift uncomfortable, yet too little and the gesture goes unnoticed.
Establishing the reasons behind why you are passionate about what you do is crucial as your ‘Why’ is going to be the big thing that makes you stand out from your competitors. It has to be distinctive, memorable and allow people to connect with you and understand your passion for what you do.
This Thursday at 13:00 GMT I'll be hosting a Facebook Live Q&A in Thaducation where I will be tackling this and answering questions on this and anything else on your mind.
Nothing inspires me more than when someone is brave enough to start a new business based on their passion and so I want to help make sure that you never have to consider going back to a job you hate just to pay the bills.
During consultations with numerous designers and freelancers I see the same mistakes being made time after time and so let me share the Top 5 reasons why your website isn’t getting you more clients.
Looking forward to 2017 I wanted to get your thinking about your brand and what you offer. Not just in a more literal way in terms of the service your provide, but in a more lateral way to consider how your service changes the lives of your customers and clients for the better.
Of course there will be financial benefits, but what else? What about the positive physical, emotional and spiritual side effects working with you? Here are 4 categories that I feel are the most important to consider.