The Number One way to guarantee a successful rebrand

The Number One way to guarantee a successful rebrand

Whenever there is a rebrand, there is pushback; people are uneasy about change. They have developed a bond with that brand, it’s full of emotions and memories, and so when it changes without warning, they feel uneasy.

It’s important to remember that our customers love our brands as much as we do, so we need to respect that and bring them into the rebranding process. If they don't embrace the change, it can be an expensive exercise both financially, and in terms of damage to your reputation.

Let me show you how to rebrand with the confidence of knowing that your customers will love your new look.

Build your Brand using the 4 C's of Content Creation.

Build your Brand using the 4 C's of Content Creation.

Many businesses think that once they have got a new logo and a nice website, they've built a successful brand, but this is only the start. It's also about instilling strong values & beliefs, creating a personality that resonates with your audience and letting people know why you are passionate about what you do.

The best way to do this is through your social media content, but when it comes to creating content that people care about and want to consume and share, too many brands drop the ball and create dull, uninspiring content that ends up doing more harm than good.

I understand how difficult this can be so teamed up with Content Powerhouse Raj Kotecha to write an easy to follow guide so you can start creating brilliant content by sticking to a few simple but effective principles - the 4 C's of Content Creation!

Stop making your purpose so hard to find.

Stop making your purpose so hard to find.

Your purpose is so important because it lets people know why you are passionate about what you do and what you stand for. It bonds the people within your brand by helping to shape your culture and externally it helps strengthen the relationship you have with your audience of current and future customers.

It is often at the root of why we feel an affinity to one brand over another, and it’s this inexplicable bond of loyalty that allows brands to flourish and grow. But, if you don’t talk about your brand purpose and write it down, how are people meant to find out?

The truth is, if nobody knows about your brand purpose, it doesn't exist.

To fix this problem I've put together an easy to follow 5-Step plan to help you tell the world about your Brand's purpose so you can start uniting your workforce, attracting new customers and scaling your business.

Choosing your Target Market

Choosing your Target Market

In order to create a Brand that will be successful as a business and that resonates with your customers, you will need to establish a few things early on: Who are those services for? What services are you providing? Why should they choose you?

Without first clarifying this, it is hard to be specific and build resonance as your offering will be to generic and ultimately forgettable. This week I will be dealing with how to choose your target market.

How to write your Brand Story

How to write your Brand Story

A vital component of a strong Brand is it's Brand Story and in order to build yours properly, it's important to know how to write a compelling one.

Your Brand Story is completely unique to you and is what your potential customers will be able to relate to. When they feel this connection and kinship with you, they will form a stronger bond with you and your brand.

How to craft a portfolio that will get you hired.

How to craft a portfolio that will get you hired.

Around this time of the year, I get loads of emails asking for help getting jobs.  Many are graduating from University, looking to move jobs and make the jump from part-time hobby to full-time career. None of these things are easy, but there are recurring themes regarding how to go about it if you want to be successful.

I wanted to share an email I recently received along with my response as I believe it will help more than the person it was intended for.

Why does having a 'why' matter so much?!

Why does having a 'why' matter so much?!

We all know and love unique brands, both large and small for very specific reasons, we choose them over their rivals and often remain very loyal to them for many years. But why?

Something about what they do, the service they provide or the people behind the brand, resonates with us and being associated with or supporting them, we feel better about ourselves.

This all stems from their 'Why'. Let me help you find yours.