Stop making your purpose so hard to find.

Stop making your purpose so hard to find.

Your purpose is so important because it lets people know why you are passionate about what you do and what you stand for. It bonds the people within your brand by helping to shape your culture and externally it helps strengthen the relationship you have with your audience of current and future customers.

It is often at the root of why we feel an affinity to one brand over another, and it’s this inexplicable bond of loyalty that allows brands to flourish and grow. But, if you don’t talk about your brand purpose and write it down, how are people meant to find out?

The truth is, if nobody knows about your brand purpose, it doesn't exist.

To fix this problem I've put together an easy to follow 5-Step plan to help you tell the world about your Brand's purpose so you can start uniting your workforce, attracting new customers and scaling your business.

Choosing your Target Market

Choosing your Target Market

In order to create a Brand that will be successful as a business and that resonates with your customers, you will need to establish a few things early on: Who are those services for? What services are you providing? Why should they choose you?

Without first clarifying this, it is hard to be specific and build resonance as your offering will be to generic and ultimately forgettable. This week I will be dealing with how to choose your target market.

How to write your Brand Story

How to write your Brand Story

A vital component of a strong Brand is it's Brand Story and in order to build yours properly, it's important to know how to write a compelling one.

Your Brand Story is completely unique to you and is what your potential customers will be able to relate to. When they feel this connection and kinship with you, they will form a stronger bond with you and your brand.

How to craft a portfolio that will get you hired.

How to craft a portfolio that will get you hired.

Around this time of the year, I get loads of emails asking for help getting jobs.  Many are graduating from University, looking to move jobs and make the jump from part-time hobby to full-time career. None of these things are easy, but there are recurring themes regarding how to go about it if you want to be successful.

I wanted to share an email I recently received along with my response as I believe it will help more than the person it was intended for.

Why does having a 'why' matter so much?!

Why does having a 'why' matter so much?!

We all know and love unique brands, both large and small for very specific reasons, we choose them over their rivals and often remain very loyal to them for many years. But why?

Something about what they do, the service they provide or the people behind the brand, resonates with us and being associated with or supporting them, we feel better about ourselves.

This all stems from their 'Why'. Let me help you find yours.

Let me help you 'Find Your Why'.

Let me help you 'Find Your Why'.

Establishing the reasons behind why you are passionate about what you do is crucial as your ‘Why’ is going to be the big thing that makes you stand out from your competitors. It has to be distinctive, memorable and allow people to connect with you and understand your passion for what you do.

This Thursday at 13:00 GMT I'll be hosting a Facebook Live Q&A in Thaducation where I will be tackling this and answering questions on this and anything else on your mind.