One of the most common problems I come across with clients is how they communicate with their customers. Too often they talk at them, rather than to them. They try to convince potential customers that they should do business with them because of their credentials or experience. Instead they should be trying to put their customer first and asking how they can help them instead.
When we create experiences for our customers and clients, we create memories that are remembered fondly and are shared through stories. Small anecdotes that carry our reputation beyond our current 'network' into the hearts and minds of others.
So with this mind I wanted to talk about how this time of year is perfect opportunity to enhance your customer experience of your brand, deepen your customer relationships and provide a timely boost to your Christmas coffers.
As the excellent Simon Sinek says, "People don't buy what you do, they buy WHY you do it". A solid foundation is essential for every brand as often the reason we form longer lasting and deeper relationships with certain brands, is because of what they stand for and why they do what they do. Included in the article is a free and easy to use worksheet that will help you clarify you own WHY quickly and succinctly.
What advice do you have for students going out to search for their first full time post-graduate job?
Your branding already goes beyond your logo, whether you realise it or not. It’s your social media, it’s your customer service, it’s the unwrapping of one of your products and more.
Once you understand this, you can start to take control of these experiences. You can design them so that they work in a way that represents the values of your brand to enrich the customer experience. For your brand to feel genuine and believable, the customer's experience of it must be consistent throughout.
Intuitively it seems like a mistake to narrow are you focus and offer less, but in actual reality it strengthens your position and allows you to establish your reputation far quicker than if you were to try and offer all things, to all people.
Here's a few reasons why you might consider narrowing your focus:
Last week I talked about building branding that goes far beyond a simple logo and lets your customers have an experience with your brand. This week I dig a little deeper and break down how to do this so you can start using these principles to build experience into your branding.
We fall in love with the brand because of how we feel about it and the most successful brands go beyond a logo and work extremely hard to create a valuable, emotional experience for their customers.
Great brands understand that when you develop an emotional connection with a consumer, you create a customer for life.
Does a Rolex keep better time than a Timex? No. So why will people pay so much more for a Rolex than a Timex?
It's all down the reputation of the brand. So how do you raise the reputation of your brand? You need to raise the perception of quality. But how do you raise the perception of quality?
Here are few suggestions...
Creating an online course is a great way generating revenue and expanding your profile at the same time. However in order for it to be successful you will need to establish whether there is any demand for what you offering. The best way to do that is to poll your audience and find out what they want from you.
In order for you to be successful at getting new clients, you will need to put some time into your planning and preparation. Knowing how to use your skills to deliver genuine value to potential clients before you start, will not only save time in the long run, but it will increase your client conversion rate. Let me share with you some of my strategies and techniques.
We all want to be around friends who we can have meaningful conversations with, who we can learn from and who offer us support and guidance without expecting anything in return.
If you begin to think of your fans / followers / audience as more than just numbers, but actual people and start treating them as friends, then you'll win with Social Media. Let me show you how to start.
Offering value is the most effective way to grow your audience. Many businesses often make the mistake of not delivering enough value, instead they think that simply posting content is enough, it isn’t.
Think of your brand as a TV Channel. Nobody will want to watch your programmes if they aren’t any good.. You have to be the HBO or Netflix of your industry, putting out compelling, insightful and valuable content that people can’t and won’t ignore.