The gift that keeps on giving.

The gift that keeps on giving.

When we create experiences for our customers and clients, we create memories that are remembered fondly and are shared through stories. Small anecdotes that carry our reputation beyond our current 'network' into the hearts and minds of others.

So with this mind I wanted to talk about how this time of year is perfect opportunity to enhance your customer experience of your brand, deepen your customer relationships and provide a timely boost to your Christmas coffers.

Brand Building: Your Why

Brand Building: Your Why

As the excellent Simon Sinek says, "People don't buy what you do, they buy WHY you do it". A solid foundation is essential for every brand as often the reason we form longer lasting and deeper relationships with certain brands, is because of what they stand for and why they do what they do. Included in the article is a free and easy to use worksheet that will help you clarify you own WHY quickly and succinctly.

Extending your branding beyond the obvious

Extending your branding beyond the obvious

Your branding already goes beyond your logo, whether you realise it or not. It’s your social media, it’s your customer service, it’s the unwrapping of one of your products and more.

Once you understand this, you can start to take control of these experiences. You can design them so that they work in a way that represents the values of your brand to enrich the customer experience.  For your brand to feel genuine and believable, the customer's experience of it must be consistent throughout.

The Secret to Social Success - Treat your Followers like your Friends

The Secret to Social Success - Treat your Followers like your Friends

We all want to be around friends who we can have meaningful conversations with, who we can learn from and who offer us support and guidance without expecting anything in return.

If you begin to think of your fans / followers / audience as more than just numbers, but actual people and start treating them as friends, then you'll win with Social Media. Let me show you how to start.

How to deliver Value to your audience

How to deliver Value to your audience

Offering value is the most effective way to grow your audience. Many businesses often make the mistake of not delivering enough value, instead they think that simply posting content is enough, it isn’t.

Think of your brand as a TV Channel. Nobody will want to watch your programmes if they aren’t any good.. You have to be the HBO or Netflix of your industry, putting out compelling, insightful and valuable content that people can’t and won’t ignore.