It’s easy for others to copy your products and services, but much harder to copy your culture, that is why it is your competitive advantage. Let me show you how you can start improving your culture with some successful case studies for inspiration.
Establishing the reasons behind why you are passionate about what you do is crucial as your ‘Why’ is going to be the big thing that makes you stand out from your competitors. It has to be distinctive, memorable and allow people to connect with you and understand your passion for what you do.
This Thursday at 13:00 GMT I'll be hosting a Facebook Live Q&A in Thaducation where I will be tackling this and answering questions on this and anything else on your mind.
Nothing inspires me more than when someone is brave enough to start a new business based on their passion and so I want to help make sure that you never have to consider going back to a job you hate just to pay the bills.
During consultations with numerous designers and freelancers I see the same mistakes being made time after time and so let me share the Top 5 reasons why your website isn’t getting you more clients.
Looking forward to 2017 I wanted to get your thinking about your brand and what you offer. Not just in a more literal way in terms of the service your provide, but in a more lateral way to consider how your service changes the lives of your customers and clients for the better.
Of course there will be financial benefits, but what else? What about the positive physical, emotional and spiritual side effects working with you? Here are 4 categories that I feel are the most important to consider.
Last weekend was a big one for me. Not only am a huge fan of Conor McGregor, but if you looked carefully at the Octagon you would've seen not one, but two of my logos! It was a huge honour to be sought after by two such well known brands, both of which are still clients and a huge fun to work with. So it made UFC 205 even sweeter to see Conor doing his thing on top of my work!
One of the most common problems I come across with clients is how they communicate with their customers. Too often they talk at them, rather than to them. They try to convince potential customers that they should do business with them because of their credentials or experience. Instead they should be trying to put their customer first and asking how they can help them instead.
When we create experiences for our customers and clients, we create memories that are remembered fondly and are shared through stories. Small anecdotes that carry our reputation beyond our current 'network' into the hearts and minds of others.
So with this mind I wanted to talk about how this time of year is perfect opportunity to enhance your customer experience of your brand, deepen your customer relationships and provide a timely boost to your Christmas coffers.
As the excellent Simon Sinek says, "People don't buy what you do, they buy WHY you do it". A solid foundation is essential for every brand as often the reason we form longer lasting and deeper relationships with certain brands, is because of what they stand for and why they do what they do. Included in the article is a free and easy to use worksheet that will help you clarify you own WHY quickly and succinctly.
What advice do you have for students going out to search for their first full time post-graduate job?
Your branding already goes beyond your logo, whether you realise it or not. It’s your social media, it’s your customer service, it’s the unwrapping of one of your products and more.
Once you understand this, you can start to take control of these experiences. You can design them so that they work in a way that represents the values of your brand to enrich the customer experience. For your brand to feel genuine and believable, the customer's experience of it must be consistent throughout.
Last week I talked about building branding that goes far beyond a simple logo and lets your customers have an experience with your brand. This week I dig a little deeper and break down how to do this so you can start using these principles to build experience into your branding.