Q: "I am just getting started on developing an online presence and I think the thing that I am struggling with most is figuring out how to genuinely bring value and how to balance this new endeavour with the demands of family life (and all that that entails)."
Try to define:
- Who you work with
- What they get from working with you
- Why you do it.
Once you've nailed that, you'll need to provide value. That means your content will have to be:
Picture your ideal customer and always speak to them in everything you do. If they wouldn't like it, don't post it. Finally, don't worry about being good, be helpful and always reply to comments so people know you care.