Sometimes I feel like I charge people less than what I should be charging.

 

@mr_edgutter: Hello Thad, how are you doing? I'm struggling with prices. I'm a graphic/artist from Los Angeles. I do simple business card designs to custom logos. Sometimes I feel like I charge people less than what I should be charging.

@thadcoxdesign: @mr_edgutter You probably do. I've found that it's about how you position yourself. Are you a technician or a professional? Are you a designer or a designer who solves problems?

People pay professionals who solve problems a lot more that technicians that don't. Demonstrate your knowledge and talent thought client testimonials, case studies and by teaching what you know.

After that the market will decide what you can charge. If you're not sure, increase your price by 50% on each job until people stop paying.