How do I come up with unique ideas?

 

reynnaa_pc Coming up with unique ideas?

thadcoxdesign@reynnaa_pc I think that the more time you spend researching and learning about a client (their industry, their goals and problems) the more you have to drawn upon. Think of it like growing plants or crops. The more time you put into preparing the soil and sowing the seeds, the better chance you have of growing something beautiful.

Then when you work, spend a day absorbing the info, then put it all away, go to bed and the following day work without referring to the research and mood boards. What you produce will be original, but inspired by your research.

The final part is using your moral compass to guide you to create something truly original which may take longer than settling on something familiar or trendy.