Social Media Agency Kelermedia were looking to grow into new markets and approached me to give them a rebrand. Here's how I went about it.
The driving force behind Kelermedia is the impressive Alex Kelerman. A visionary leader who, if given the opportunity, can transform the fortunes of his clients through engaging social media content, crafted to get results and grow their business.
However, the company and the founder are young, and in the eyes of some potential prospects, this lack of industry presence and experience could count against Kelermedia, especially in the eyes of the larger, more established companies.
The challenge was to make sure that they would be taken seriously despite being a relatively young company. To give the impression of stability and professionalism, yet still appear cutting edge and dynamic.
It was important to craft something that the business could grow into and wouldn’t need continually updating. A rebrand that would appeal to the higher end of the market to make sure they were taken seriously on first impression.
Something that would allow Kelermedia to target high-end clients, which in turn would enable them to charge higher rates and grow their business faster.
For the logo, I created a solid, yet stylish serif 'K' which is intersected by a dynamic diagonal arrow that thrusts skyward. The colour of the 'arrow' can be changed to reflect a different specialism - social, online, marketing etc.
The 'K' logo beautifully integrates with the wordmark with little disruption.
Headline Typeface: Quarto
Its consistently dark strokes are offset by bright, crisp serifs; its resolute verticality is punctuated by moments of lavish roundness. Quarto’s large x-height, short descenders, and trim serifs invite both tight tracking and solid leading, making it an excellent choice for headlines both in print and on screen.
Titles Typeface: Brandon Grotesque
Brandon Grotesque has a functional look with a warm touch. While the thin and the black weights are great performers in display sizes the light, regular and medium weights are well suited to longer texts. The small x-height and the restrained forms lend it a distinctive elegance.
Text Typeface: Freight Text
Freight is an extremely versatile superfamily with many different versions available, making it suitable for a wide range of typographic challenges. Other members of the superfamily include Freight Sans, Freight Neo, Freight Display and Freight Big. Freight Text is available in five weights—light, book, medium, bold and black—each with matching italics and small caps styles.
By choosing a set of bold but stylish colours, I was able to convey the personality of Kelermedia and make sure that it stood out from it’s rivals.
Alongside strong colour, there was also room for the use of gold foils and thick graphite card, both perfect for conveying a sense of quality and luxury.