Around this time of the year, I get loads of emails asking for help getting jobs. Many are graduating from University, looking to move jobs and make the jump from part-time hobby to full-time career. None of these things are easy, but there are recurring themes regarding how to go about it if you want to be successful.
I wanted to share an email I recently received along with my response as I believe it will help more than the person it was intended for.
One of the most effective ways to grow your Brand is using Instagram influencers. If you're getting started there are lots of questions: Who do I choose? How do I determine if they have an engaged audience? Does size matter? How much will they charge? What do I ask for? How can I check the effectiveness of the promotion?
Don't worry, I covered everything for you in this article!
People spend an enormous amount of time on Facebook, Instagram and Youtube following and watching people they admire and respect, so you need to be thinking about using influencers to raise awareness of your brand. Let Ferris Bueller show you how to use word of mouth promotion to build your reputation.
It’s time to begin thinking about your brand beyond your logo and start giving customers stories to take away, experiences that they want to share. Get them talking about you and your brand to help spread awareness of what you do.
We all know and love unique brands, both large and small for very specific reasons, we choose them over their rivals and often remain very loyal to them for many years. But why?
Something about what they do, the service they provide or the people behind the brand, resonates with us and being associated with or supporting them, we feel better about ourselves.
This all stems from their 'Why'. Let me help you find yours.
Everyone loves to be given a gift, even more so when it’s a surprise!
This is possibly my favourite way to surprise and delight customers, however, there is a subtle science to getting it right. Too much and it makes the person receiving the gift uncomfortable, yet too little and the gesture goes unnoticed.
Great brands understand that when you develop an emotional connection with a consumer, you create a customer for life. If you want to create a great brand for yourself or a client, considering their experience as part of the branding strategy is crucial for success.
Having a discussion with your audience is not only great for business, but done properly, can be highly insightful and rewarding. Here are a few ways to help build your brand through sincere conversation.
Great stories are easy to remember, recall and retell. If we want to raise awareness of our Brand, we need to start telling stories that customers want to share. Here are a few suggestions to help get you started.
It’s easy for others to copy your products and services, but much harder to copy your culture, that is why it is your competitive advantage. Let me show you how you can start improving your culture with some successful case studies for inspiration.