One of the most rewarding aspects of what I do is helping my clients to grow their businesses using my expertise. To have this acknowledged by others through awards makes the winning of that award all the sweeter.
Whenever there is a rebrand, there is pushback; people are uneasy about change. They have developed a bond with that brand, it’s full of emotions and memories, and so when it changes without warning, they feel uneasy.
It’s important to remember that our customers love our brands as much as we do, so we need to respect that and bring them into the rebranding process. If they don't embrace the change, it can be an expensive exercise both financially, and in terms of damage to your reputation.
Let me show you how to rebrand with the confidence of knowing that your customers will love your new look.
When it comes to having a photo-shoot done for your brand - product shots, lifestyle shots or team profiles - employing a quality Art Director to oversea it is a great way of guaranteeing a successful shoot, without the stress.
Many businesses think that once they have got a new logo and a nice website, they've built a successful brand, but this is only the start. It's also about instilling strong values & beliefs, creating a personality that resonates with your audience and letting people know why you are passionate about what you do.
The best way to do this is through your social media content, but when it comes to creating content that people care about and want to consume and share, too many brands drop the ball and create dull, uninspiring content that ends up doing more harm than good.
I understand how difficult this can be so teamed up with Content Powerhouse Raj Kotecha to write an easy to follow guide so you can start creating brilliant content by sticking to a few simple but effective principles - the 4 C's of Content Creation!
Your purpose is so important because it lets people know why you are passionate about what you do and what you stand for. It bonds the people within your brand by helping to shape your culture and externally it helps strengthen the relationship you have with your audience of current and future customers.
It is often at the root of why we feel an affinity to one brand over another, and it’s this inexplicable bond of loyalty that allows brands to flourish and grow. But, if you don’t talk about your brand purpose and write it down, how are people meant to find out?
The truth is, if nobody knows about your brand purpose, it doesn't exist.
To fix this problem I've put together an easy to follow 5-Step plan to help you tell the world about your Brand's purpose so you can start uniting your workforce, attracting new customers and scaling your business.
To change the perception of your brand, you have to change how it looks. It has to feel more luxurious, stylish and refined. There are several characteristics that are used time and again to set a quality brand apart from it's rivals.
Intuitively it seems like a mistake to narrow are you focus and offer less, but in actual reality it strengthens your position and allows you to establish your reputation far quicker than if you were to try and offer all things, to all people.
Here's a few reasons why you might consider narrowing your focus:
We have all heard about Brand Values and Brand Beliefs, but trying to pin them down to a succinct definition is tricky, as there is plenty of overlap. This week I will be explaining what they are, breaking down why they are important for your business and will be helping you to clarify your own quickly and easily.
Last week I talked about the significance of your Brand Story and broke down how to write it in a way that would resonate with your customers and clients. This week I'll be discussing why it is important to clarify your Brand Personality and will be providing instructions and a worksheet to help you to do it easily and accurately.
In order to create a Brand that will be successful as a business and that resonates with your customers, you will need to establish a few things early on: Who are those services for? What services are you providing? Why should they choose you?
Without first clarifying this, it is hard to be specific and build resonance as your offering will be to generic and ultimately forgettable. This week I will be dealing with how to choose your target market.