The unique things with audio you can two do things at once which saves time, unlike video or images. That is the advantage that Podcasting has over these other mediums, so if you want to build trust, enhance your reputation and establish your brand as the industry thought leader by reaching your customers on their terms, then podcasting is the answer.
I had the pleasure of meeting up with networking guru John Harvey for lunch at The Alverton Hotel to talk branding, customer service and how significant business lessons can be gleaned from all sorts of life experiences.
There are many reasons for considering a rebrand - To maintain your market position, to keep up new brands that enter your market, perhaps your business has evolved or your market has changed….the list goes on. But one of the most important reasons to rebrand is to break into a new market and grow your business.
One of the most rewarding aspects of what I do is helping my clients to grow their businesses using my expertise. To have this acknowledged by others through awards makes the winning of that award all the sweeter.
It’s important to remember that our customers love our brands as much as we do, so we need to respect that and bring them into the rebranding process.
When it comes to having a photo-shoot done for your brand - product shots, lifestyle shots or team profiles - employing a quality Art Director to oversea it is a great way of guaranteeing a successful shoot, without the stress.
Many businesses think that once they have got a new logo and a nice website, they've built a successful brand, but this is only the start. It's also about instilling strong values & beliefs, creating a personality that resonates with your audience and letting people know why you are passionate about what you do.
The best way to do this is through your social media content, but when it comes to creating content that people care about and want to consume and share, too many brands drop the ball and create dull, uninspiring content that ends up doing more harm than good.
I understand how difficult this can be so teamed up with Content Powerhouse Raj Kotecha to write an easy to follow guide so you can start creating brilliant content by sticking to a few simple but effective principles - the 4 C's of Content Creation!
Your purpose is so important because it lets people know why you are passionate about what you do and what you stand for. It bonds the people within your brand by helping to shape your culture and externally it helps strengthen the relationship you have with your audience of current and future customers.
It is often at the root of why we feel an affinity to one brand over another, and it’s this inexplicable bond of loyalty that allows brands to flourish and grow. But, if you don’t talk about your brand purpose and write it down, how are people meant to find out?
The truth is, if nobody knows about your brand purpose, it doesn't exist.
To fix this problem I've put together an easy to follow 5-Step plan to help you tell the world about your Brand's purpose so you can start uniting your workforce, attracting new customers and scaling your business.
To change the perception of your brand, you have to change how it looks. It has to feel more luxurious, stylish and refined. There are several characteristics that are used time and again to set a quality brand apart from it's rivals.
Intuitively it seems like a mistake to narrow are you focus and offer less, but in actual reality it strengthens your position and allows you to establish your reputation far quicker than if you were to try and offer all things, to all people.
Here's a few reasons why you might consider narrowing your focus: