What gets you up in the morning? What is your purpose? Why do you love to do what you do?
What do you want to achieve in your life and your business?
Has anything been holding you back from moving forward with this project? What has changed? Why was that important?
What’s the day to day running look like? What challenges have you overcome since it’s inception?
What are you struggling with at the moment? What motivated you to reach out to me?
What are the emotional, spiritual, physical and financial benefits that you could receive?
What will happen to your business if nothing changes?
What does success look like for this project? What is your dream outcome?
Finding customers? Staffing? Marketing?
Where do you see yourself a year from now? 5 years from now? 10 years from now?
n order to craft an identity that will resonate with your target audience, I’ll need to know who you are aiming at. As much info as possible please.
By this I mean the average costs of your products. Do you want to be premium, luxury or more competitive?
What have you done in the past that worked? What are you considering this time around?
Are you the first? What has your research told you?
Have you identified this opportunity and thought about how to do this?
What qualities do you offer that your current rivals don’t provide?
As someone who perhaps hasn’t used your services yet or finds you organically, how can you convince them to go with you?
What do they say to others when recommending your services?