What's in the playbook?
In this guide I share my most effective strategies, all of which can be easily applied to maximise the impact social media can have on your business. I also break down the key social media platforms to focus on and provide simple-to-follow tips and check-lists to help make sure that you’re getting the most out of each one.
Why should I read it?
Social media can no longer be overlooked as something people use only / solely for catching up with friends, it’s a very effective tool that can be used to grow your business. Your audience is already out there, ready to consume what you have to offer, but unless what you have to offer is authentic, speaks to them in a way that resonates and has a style and tone that is appealing, it won’t make an impact.
How much is it?
The Social Media Playbook is free. I normally charge a consulting fee of £250 an hour when preparing documents like this for clients. Although theirs is client documents are always bespoke and tailored to suit their business needs, a lot of the same principles found in The Social Media Playbook can be applied to any business, in any industry.
All I ask is that you pass it on to anyone who you feel could also benefit from reading it.